Parallel worlds focuses on changes in demographics and how people from different regions, generations, and social groups engage differently with each other, with specific application in financial services and the capital markets. Although the internet allows us to interact with other social, cultural, and generational groups, instead of increasing understanding, it has led to wider differences in values, cultural norms, and preferences.
The growing inclination of a large segment of the population to try to express their preferences in all their purchases makes it only natural that defined contribution plans and other retail investment vehicles would seek products where investment providers use ESG divestments and tilts, and carry out more engagement with companies. This will be characterized by personalization related to sustainability and responsibility. We also see more populist movements that try to mobilize change in environmental and social areas by exercising influence on finance and business.